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Walt Whitman and the Culture of American Celebrity$
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David Blake

Print publication date: 2006

Print ISBN-13: 9780300110173

Published to Yale Scholarship Online: October 2013

DOI: 10.12987/yale/9780300110173.001.0001

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Publicity

Publicity

Chapter:
(p.98) Chapter Three Publicity
Source:
Walt Whitman and the Culture of American Celebrity
Author(s):

David Haven Blake

Publisher:
Yale University Press
DOI:10.12987/yale/9780300110173.003.0004

This chapter examines the subject of publicity, a concept that had both a political and promotional meaning in antebellum America. It analyzes the works of Walt Whitman alongside the rise of advertising and compares his unrhymed lines to the jingle of commercial verse. It also discusses how Whitman adapted the lessons from advertising to an array of promotional activities, such as the creation of poetics that promised to improve his readers' lives.

Keywords:   publicity, antebellum America, Walt Whitman, advertising, unrhymed lines, commercial verse, promotional activities, poetics

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