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Mobilizing Inclusion
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Mobilizing Inclusion: Transforming the Electorate through Get-Out-the-Vote Campaigns

Lisa Garcia Bedolla and Melissa R. Michelson

Abstract

Which get-out-the-vote efforts actually succeed in ethnoracial communities and why? Analyzing the results from hundreds of original experiments, this book offers a new theory to explain why some methods work while others do not. Exploring and comparing a wide variety of efforts targeting ethnoracial voters, the authors present a new theoretical frame—the Social Cognition Model of voting, based on an individual's sense of civic identity—for understanding get-out-the-vote effectiveness. This book will serve as a useful guide for political practitioners, for it offers concrete strategies to emplo ... More

Keywords: ethnoracial communities, ethnoracial voters, political practitioners, mobilization, Social Cognition Model, civic identity, get-out-the-vote efforts, voting

Bibliographic Information

Print publication date: 2012 Print ISBN-13: 9780300166781
Published to Yale Scholarship Online: October 2013 DOI:10.12987/yale/9780300166781.001.0001

Authors

Affiliations are at time of print publication.

Lisa Garcia Bedolla, author

Melissa R. Michelson, author