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Mobilizing InclusionTransforming the Electorate through Get-Out-the-Vote Campaigns$
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Lisa Garcia Bedolla and Melissa R. Michelson

Print publication date: 2012

Print ISBN-13: 9780300166781

Published to Yale Scholarship Online: October 2013

DOI: 10.12987/yale/9780300166781.001.0001

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Constructing Voters: The Sociocultural Cognition Model and Voter Mobilization

Constructing Voters: The Sociocultural Cognition Model and Voter Mobilization

(p.1) 1 Constructing Voters: The Sociocultural Cognition Model and Voter Mobilization
Mobilizing Inclusion

Lisa García Bedolla

Melissa R. Michelson

Yale University Press

This chapter discusses the development of the Sociocultural Cognition Model of voting behavior for understanding get-out-the-vote (GOTV) effectiveness. The model is used to analyze GOTV campaign impact by tactic and election type. The model argues that GOTV effectiveness is rooted in the effect it has on individual-level cognition and that that cognition, in turn, must be situated within its sociocultural context. An overview of the subsequent chapters is also presented.

Keywords:   Sociocultural Cognition Model, voter mobilization, get-out-the-vote campaign, voting behavior, cognition

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