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Mobilizing InclusionTransforming the Electorate through Get-Out-the-Vote Campaigns$
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Lisa Garcia Bedolla and Melissa R. Michelson

Print publication date: 2012

Print ISBN-13: 9780300166781

Published to Yale Scholarship Online: October 2013

DOI: 10.12987/yale/9780300166781.001.0001

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Knock, Knock, Who's There? Door-to-Door Canvassing and Getting Out the Vote

Knock, Knock, Who's There? Door-to-Door Canvassing and Getting Out the Vote

Chapter:
(p.86) 4 Knock, Knock, Who's There? Door-to-Door Canvassing and Getting Out the Vote
Source:
Mobilizing Inclusion
Author(s):

Lisa García Bedolla

Melissa R. Michelson

Publisher:
Yale University Press
DOI:10.12987/yale/9780300166781.003.0004

This chapter examines the effectiveness of door-to-door canvassing that targeted different ethnoracial populations; rural, suburban, and urban voters; and voters in different electoral contexts. The analysis is based on data from 117 door-to-door field experiments conducted by participating California Votes Initiative (CVI) groups from June 2006 through November 2008. The results show significant variation in the effectiveness of CVI groups' door-to-door efforts, an unavoidable consequence of the richness of the sociocultural interactions that occurred at the targeted voters' doorsteps.

Keywords:   California Votes Initiative, get-out-the-vote campaigns, sociocultural interactions, door-to-door canvassing, ethnoracial populations

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