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Genocide on the Drina River$
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Edina Bećirević

Print publication date: 2014

Print ISBN-13: 9780300192582

Published to Yale Scholarship Online: January 2015

DOI: 10.12987/yale/9780300192582.001.0001

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The Dissolution of Yugoslavia and the Propaganda of Dehumanization

The Dissolution of Yugoslavia and the Propaganda of Dehumanization

Chapter:
(p.16) 2 The Dissolution of Yugoslavia and the Propaganda of Dehumanization
Source:
Genocide on the Drina River
Author(s):

Edina Bećirević

Publisher:
Yale University Press
DOI:10.12987/yale/9780300192582.003.0002

This chapter offers background and analysis regarding the dissolution of the former Yugoslavia, citing key social and political moments and shifts in power that laid the groundwork for the eventual manipulations of the masses necessary in order to implement genocide. The complicated relationships among Yugoslav nations are examined, as well as how fallout from economic challenges brought about by the transition to a market economy was linked to a rise in nationalism. A particular strain of Serbian nationalism, given life by ancient cultural symbols and myths – especially the story of martyrdom of a 14th century Serbian prince in Kosovo – is specifically analyzed as having developed into a form of “cultural nationalism” that feeds proponents of a “Greater Serbia” to this day. As this chapter explains, a number of these key facilitating factors, combined with the myth-based propaganda of a deftly exploitive Slobodan Milošević, turned out to be the ideal environment in which to fertilize genocidal ideology.

Keywords:   Former Yugoslavia, Serbian Nationalism, Kosovo, Cultural Nationalism, Greater Serbia, Propaganda

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