Jump to ContentJump to Main Navigation
This Program Is Brought To You By...Distributing Television News Online$
Users without a subscription are not able to see the full content.

Joshua A Braun

Print publication date: 2015

Print ISBN-13: 9780300197501

Published to Yale Scholarship Online: May 2016

DOI: 10.12987/yale/9780300197501.001.0001

Show Summary Details
Page of

PRINTED FROM YALE SCHOLARSHIP ONLINE (www.yale.universitypressscholarship.com). (c) Copyright Yale University Press, 2017. All Rights Reserved. Under the terms of the licence agreement, an individual user may print out a PDF of a single chapter of a monograph in YSO for personal use (for details see http://www.yale.universitypressscholarship.com/page/privacy-policy).date: 22 November 2017

Breaking Apart the Monolith

Breaking Apart the Monolith

Considering Contemporary Media Organizations

Chapter:
(p.105) 6 Breaking Apart the Monolith
Source:
This Program Is Brought To You By...
Author(s):

Joshua A. Braun

Publisher:
Yale University Press
DOI:10.12987/yale/9780300197501.003.0006

This chapter focuses on conceptual tools used for considering large contemporary media organizations like MSNBC. It examines a nonmonolithic framework for elucidating how MSNBC's digital distribution is influenced by organizational factors and shows how keeping pace with rapidly transforming production and distribution environments has altered the way that legacy media institutions are organized. It also discusses the emergence of heterarchy as a novel form of organizational structure that allows media conglomerates to cope with perpetual uncertainty. Finally, it analyzes the provincialism of Internet technologies in newsrooms by drawing on a number of theoretical frameworks from the sociology of technology. The chapter argues that large media organizations are not single actors with singular objectives, but complex and dynamic assemblages of individuals, groups, and technologies whose interrelations all influence the flow of content.

Keywords:   media organizations, MSNBC, digital distribution, heterarchy, provincialism, Internet, sociology of technology, content, media conglomerates

Yale Scholarship Online requires a subscription or purchase to access the full text of books within the service. Public users can however freely search the site and view the abstracts and keywords for each book and chapter.

Please, subscribe or login to access full text content.

If you think you should have access to this title, please contact your librarian.

To troubleshoot, please check our FAQs , and if you can't find the answer there, please contact us.