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Plugged InHow Media Attract and Affect Youth$
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Patti M. Valkenburg and Jessica T Piotrowski

Print publication date: 2017

Print ISBN-13: 9780300218879

Published to Yale Scholarship Online: September 2017

DOI: 10.12987/yale/9780300218879.001.0001

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Themes and Theoretical Perspectives

Themes and Theoretical Perspectives

(p.28) 3 Themes and Theoretical Perspectives
Plugged In

Patti M. Valkenburg

Jessica Taylor Piotrowski

Yale University Press

Not all youth are equally susceptible to the influence of media. Yet despite this truth, the idea that media and technology have large effects on all children and teens often prevails in contemporary discourse. This chapter reviews media effects theories from the early twentieth century onward. It clarifies what we do and do not know about the influence of media on youth. When are media effects large, and when are they small? And what do “small” and “large” effects mean, exactly? And which children and teens are especially susceptible to media effects, and why?

Keywords:   mass media, media effects, youth, children, media influence

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