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Plugged InHow Media Attract and Affect Youth$
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Patti M. Valkenburg and Jessica T Piotrowski

Print publication date: 2017

Print ISBN-13: 9780300218879

Published to Yale Scholarship Online: September 2017

DOI: 10.12987/yale/9780300218879.001.0001

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Infants, Toddlers, and Preschoolers

Infants, Toddlers, and Preschoolers

(p.44) 4 Infants, Toddlers, and Preschoolers
Plugged In

Patti M. Valkenburg

Jessica Taylor Piotrowski

Yale University Press

This chapter discusses how media preferences evolve from birth through early childhood. The focus is on two age groups, infants and young toddlers (up to 2 years old) and older toddlers and preschoolers (2–5 years). For both age groups, it describes a number of specific developmental characteristics and predicts how they influence these young children's media preferences. At what age do infants begin to take an interest in media, and why at that age? Why are toddlers so fascinated by smartphones and tablets? Should very young children even be using media? What is the “pink frilly dress” phenomenon and how does it influence media preferences? And finally, why exactly is development such a strong predictor of media preference?

Keywords:   mass media, media preferences, infants, toddlers, preschoolers, children, media influence

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