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Plugged InHow Media Attract and Affect Youth$
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Patti M. Valkenburg and Jessica T Piotrowski

Print publication date: 2017

Print ISBN-13: 9780300218879

Published to Yale Scholarship Online: September 2017

DOI: 10.12987/yale/9780300218879.001.0001

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PRINTED FROM YALE SCHOLARSHIP ONLINE (www.yale.universitypressscholarship.com). (c) Copyright Yale University Press, 2017. All Rights Reserved. Under the terms of the licence agreement, an individual user may print out a PDF of a single chapter of a monograph in YSO for personal use (for details see http://www.yale.universitypressscholarship.com/page/privacy-policy).date: 20 November 2017

Children

Children

Chapter:
(p.63) 5 Children
Source:
Plugged In
Author(s):

Patti M. Valkenburg

Jessica Taylor Piotrowski

Publisher:
Yale University Press
DOI:10.12987/yale/9780300218879.003.0005

This chapter highlights how children 5–12 years of age perceive the world—connecting this development with their media preferences. Since five-year-olds and nine-year-olds look at the world very differently, this age period is divided into two groups: young elementary schoolchildren (5–7 years old) and preadolescents (8–12). For both groups, the chapter discusses the most significant developmental changes and connects these changes with media preferences. For example, what is the “spinach syndrome”? What sort of humor do children in both age groups prefer? Why do children recognize bad acting only at around eight years? Why does collecting become important to children in this period? And when and why does the peer group emerge as a key context?

Keywords:   mass media, media preferences, schoolchildren, preadolescents, spinach syndrome, peer group

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