What Parents Know
What Parents Know
An Examination of Informed Consumers
This chapter examines whether parents are able to send a clear message to schools by the act of choosing a school. It discusses the existence of informed consumers, focusing on the level of knowledge parents have that influences their decision in choosing or leaving a school. The chapter examines the following educational options for parents in the Milwaukee area: both aspects of the interdistrict Chapter 220 program (that is, suburban students choosing city schools as well as city students choosing suburban schools); the intradistrict three-choice selection process within Milwaukee public schools; and traditional tuition-based private schooling.
Keywords: informed consumers, educational options, Milwaukee, Chapter 220 program, suburban students, city schools, city students, private schoolling
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