Styling for the Modern Age
Styling for the Modern Age
This chapter discusses the “style” of twentieth-century America, which was deliberately designed and created by specific individuals. The particular cultural shift followed by this style, copied around the world, marks the start of industrial design in a modern sense. Perhaps surprisingly, this type of design came out of theater. In fact, the magic of the stage turns out to be crucial to its development, since the people who led the way in consciously designing a new lifestyle for America made their reputations on Broadway and carried its theatricality over into everything they did. The objects and styles created by these individuals, or by their descendants in the industrial process, surround us still and continue to condition the way we live.
Keywords: style, twentieth-century America, cultural shift, industrial design, theater, Broadway
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