Jump to ContentJump to Main Navigation
Designing Modern AmericaBroadway to Main Street$
Users without a subscription are not able to see the full content.

Christopher Innes

Print publication date: 2005

Print ISBN-13: 9780300108040

Published to Yale Scholarship Online: October 2013

DOI: 10.12987/yale/9780300108040.001.0001

Show Summary Details
Page of

PRINTED FROM YALE SCHOLARSHIP ONLINE (www.yale.universitypressscholarship.com). (c) Copyright Yale University Press, 2019. All Rights Reserved. An individual user may print out a PDF of a single chapter of a monograph in YSO for personal use.date: 18 September 2019

Styling for the Modern Age

Styling for the Modern Age

Chapter:
(p.1) 1 Styling for the Modern Age
Source:
Designing Modern America
Author(s):

Christopher Innes

Publisher:
Yale University Press
DOI:10.12987/yale/9780300108040.003.0001

This chapter discusses the “style” of twentieth-century America, which was deliberately designed and created by specific individuals. The particular cultural shift followed by this style, copied around the world, marks the start of industrial design in a modern sense. Perhaps surprisingly, this type of design came out of theater. In fact, the magic of the stage turns out to be crucial to its development, since the people who led the way in consciously designing a new lifestyle for America made their reputations on Broadway and carried its theatricality over into everything they did. The objects and styles created by these individuals, or by their descendants in the industrial process, surround us still and continue to condition the way we live.

Keywords:   style, twentieth-century America, cultural shift, industrial design, theater, Broadway

Yale Scholarship Online requires a subscription or purchase to access the full text of books within the service. Public users can however freely search the site and view the abstracts and keywords for each book and chapter.

Please, subscribe or login to access full text content.

If you think you should have access to this title, please contact your librarian.

To troubleshoot, please check our FAQs , and if you can't find the answer there, please contact us.