This chapter discusses Bel Geddes's interest in functional structures rather than symbols, and perhaps the most functional of all buildings is the factory. In the opening chapter of Horizons he declared: “Just as surely as the artists of the fourteenth century are remembered for their cathedrals, so will those of the twentieth be remembered for their factories and the products of these factories.” One of Bel Geddes's major projects was a factory in Ohio for Toledo Scale. Bel Geddes had already redesigned the counter scales manufactured by the company, creating slim-line, elegantly simple models of lightweight metals. Contrasting with previous bulky machines, these allowed the customer to see simultaneously what was being purchased and its weight.
Yale Scholarship Online requires a subscription or purchase to access the full text of books within the service. Public users can however freely search the site and view the abstracts and keywords for each book and chapter.
If you think you should have access to this title, please contact your librarian.
To troubleshoot, please check our FAQs , and if you can't find the answer there, please contact us.