Jump to ContentJump to Main Navigation
Designing Modern AmericaBroadway to Main Street$
Users without a subscription are not able to see the full content.

Christopher Innes

Print publication date: 2005

Print ISBN-13: 9780300108040

Published to Yale Scholarship Online: October 2013

DOI: 10.12987/yale/9780300108040.001.0001

Show Summary Details
Page of

PRINTED FROM YALE SCHOLARSHIP ONLINE (www.yale.universitypressscholarship.com). (c) Copyright Yale University Press, 2022. All Rights Reserved. An individual user may print out a PDF of a single chapter of a monograph in YSO for personal use.date: 27 June 2022

Egos at Work

Egos at Work

(p.17) 2 Egos at Work
Designing Modern America

Christopher Innes

Yale University Press

This chapter describes how being in the right place at the right time made Joseph Urban and Norman Bel Geddes so influential. With consumer marketing and modern advertising just getting off the ground in New York, they helped create the demand for a new approach to industrial design, and the popularity of their products showed the commercial advantages of artists working with engineers. Still more important, they shared the perception that America was developing into a completely new kind of society: one calling for a distinct and modern style of living. In addition, the experience Urban brought with him to the New World meant that he was open to the wider possibilities of design. Although initially known in the States solely as a stage designer, back in turn-of-the-century Austria he had already done illustrations for children's fairy tales and designs for postage stamps, undertaken various architectural projects, as well as mounted an elaborate day-long pageant celebrating the Imperial Jubilee of 1908.

Keywords:   consumer marketing, modern advertising, New York, commercial advantages, New World

Yale Scholarship Online requires a subscription or purchase to access the full text of books within the service. Public users can however freely search the site and view the abstracts and keywords for each book and chapter.

Please, subscribe or login to access full text content.

If you think you should have access to this title, please contact your librarian.

To troubleshoot, please check our FAQs , and if you can't find the answer there, please contact us.