Egos at Work
Egos at Work
This chapter describes how being in the right place at the right time made Joseph Urban and Norman Bel Geddes so influential. With consumer marketing and modern advertising just getting off the ground in New York, they helped create the demand for a new approach to industrial design, and the popularity of their products showed the commercial advantages of artists working with engineers. Still more important, they shared the perception that America was developing into a completely new kind of society: one calling for a distinct and modern style of living. In addition, the experience Urban brought with him to the New World meant that he was open to the wider possibilities of design. Although initially known in the States solely as a stage designer, back in turn-of-the-century Austria he had already done illustrations for children's fairy tales and designs for postage stamps, undertaken various architectural projects, as well as mounted an elaborate day-long pageant celebrating the Imperial Jubilee of 1908.
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