Jump to ContentJump to Main Navigation
Designing Modern AmericaBroadway to Main Street$
Users without a subscription are not able to see the full content.

Christopher Innes

Print publication date: 2005

Print ISBN-13: 9780300108040

Published to Yale Scholarship Online: October 2013

DOI: 10.12987/yale/9780300108040.001.0001

Show Summary Details
Page of

PRINTED FROM YALE SCHOLARSHIP ONLINE (www.yale.universitypressscholarship.com). (c) Copyright Yale University Press, 2022. All Rights Reserved. An individual user may print out a PDF of a single chapter of a monograph in YSO for personal use.date: 27 June 2022

Theatrical Fashions

Theatrical Fashions

(p.37) 3 Theatrical Fashions
Designing Modern America

Christopher Innes

Yale University Press

This chapter shows how Joseph Urban started out designing everyday things for Main Street after moving out from Broadway. He started out small, with his costume designs being taken as patterns for evening gowns by just one or two well-connected ladies in Boston. By the time America emerged from World War I with a fresh sense of national confidence, he was in a position to influence fashions of dress and decor. Fashion may seem something trivial, yet it colors our experience of everything around us, and Urban played a significant role in defining the vibrant, elegant twenties. His example was the catalyst, encouraging other scene designers to move outside theater and opening the eyes of industrialists to the potential advantages of using aesthetics from the stage for commercial products. When Urban was recruited to head the Boston Opera in 1911, no one could have predicted it—and indeed his appointment very nearly did not happen.

Keywords:   everyday things, Main Street, costume designs, evening gowns, World War I

Yale Scholarship Online requires a subscription or purchase to access the full text of books within the service. Public users can however freely search the site and view the abstracts and keywords for each book and chapter.

Please, subscribe or login to access full text content.

If you think you should have access to this title, please contact your librarian.

To troubleshoot, please check our FAQs , and if you can't find the answer there, please contact us.