Jump to ContentJump to Main Navigation
Designing Modern AmericaBroadway to Main Street$
Users without a subscription are not able to see the full content.

Christopher Innes

Print publication date: 2005

Print ISBN-13: 9780300108040

Published to Yale Scholarship Online: October 2013

DOI: 10.12987/yale/9780300108040.001.0001

Show Summary Details
Page of

PRINTED FROM YALE SCHOLARSHIP ONLINE (www.yale.universitypressscholarship.com). (c) Copyright Yale University Press, 2022. All Rights Reserved. An individual user may print out a PDF of a single chapter of a monograph in YSO for personal use.date: 27 June 2022

Riding into the Future

Riding into the Future

(p.119) 7 Riding into the Future
Designing Modern America

Christopher Innes

Yale University Press

This chapter focuses on the 1939–40 World's Fair in New York; if the Chicago World's Fair six years earlier had been at least somewhat of a frustrating disappointment for Norman Bel Geddes, the World's Fair was an unmistakable triumph. The two aspects of his double career, as scene designer and industrial designer/architect, intersect most tellingly in the exhibit he created for General Motors, Futurama. Futurama, by far the most popular single display at the New York World's Fair, stands as a graphic demonstration of the way Broadway theatricality helped to shape the images and material objects that define modern America. The central part of Futurama was the largest and most expensive scale model ever constructed. The display dramatized a futuristic vision of everyday life so successfully that it carried over in the public imagination through World War II.

Keywords:   World's Fair, New York, unmistakable triumph, General Motors, Futurama

Yale Scholarship Online requires a subscription or purchase to access the full text of books within the service. Public users can however freely search the site and view the abstracts and keywords for each book and chapter.

Please, subscribe or login to access full text content.

If you think you should have access to this title, please contact your librarian.

To troubleshoot, please check our FAQs , and if you can't find the answer there, please contact us.