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Designing Modern America – Broadway to Main Street - Yale Scholarship Online
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Designing Modern America: Broadway to Main Street

Christopher Innes


From the 1920s through the 1950s, two individuals, Joseph Urban and Norman Bel Geddes, did more, by far, to create the image of “America” and make it synonymous with modernity than any of their contemporaries. Urban and Bel Geddes were leading Broadway stage designers and directors who turned their prodigious talents to other projects, becoming mavericks first in industrial design and then in commercial design, fashion, architecture, and more. The two men gave shape to the most quintessential symbols of the modern American lifestyle, including movies, cars, department stores, and nightclubs, a ... More

Keywords: Joseph Urban, Normal Bel Geddes, Broadway, American culture, industrial design, commercial design, fashion, architecture, theatre, American lifestyle

Bibliographic Information

Print publication date: 2005 Print ISBN-13: 9780300108040
Published to Yale Scholarship Online: October 2013 DOI:10.12987/yale/9780300108040.001.0001


Affiliations are at time of print publication.

Christopher Innes, author