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Eduardo Barreiros and the Recovery of Spain$
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Hugh Thomas

Print publication date: 2009

Print ISBN-13: 9780300121094

Published to Yale Scholarship Online: October 2013

DOI: 10.12987/yale/9780300121094.001.0001

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The New Gods from the West

The New Gods from the West

(p.202) 27 The New Gods from the West
Eduardo Barreiros and the Recovery of Spain

Hugh Thomas

Yale University Press

This chapter describes the difference in work culture between the American executives and the Spaniards at Barreiros Diesel. At the end of 1963, less than three months after the signature of the agreement in October, the first American executives from Chrysler arrived in Madrid to take up their places inside the Barreiros Diesel enterprise. There were a few of them; they were all men, they seemed eminently Anglo-Saxon in looks, and they appeared timid at first. Most of Barreiros Diesel's leaders were scornful of the first Chrysler people in Madrid, many of whom seemed to spend a lot of time at parties at the United States embassy. To the hard-working Spaniards at Villaverde, they seemed lazy, an accusation that must read improbably considering the usual attitude of Anglo-Saxons to the work habits of Spaniards.

Keywords:   Spain, Eduardo, Barreiros Diesel, Chrysler

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