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The BigotWhy Prejudice Persists$
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Stephen E Bronner

Print publication date: 2014

Print ISBN-13: 9780300162516

Published to Yale Scholarship Online: January 2015

DOI: 10.12987/yale/9780300162516.001.0001

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The Bigot Today

The Bigot Today

(p.154) Four The Bigot Today
The Bigot

Stephen Eric Bronner

Yale University Press

This chapter argues that the bigot today is defined by the practice of prejudice. It explains how the bigot's roles as a true believer, an insufferable elitist, and a resentful chauvinist provide him with legitimacy as he practices his craft today; how he camouflages his intentions in order to function in a global society that is becoming more and more complex; and how the culture industry, consumerism, and radical individualism both fascinate and unnerve him. It also considers the tools employed by the bigot to challenge critical narratives about the imperialist, racist, and exploitative elements of American history; the bigot's attitudes toward politics, particularly when it comes to conservatism; and how the Tea Party channeled the bigot's prejudices through its own deeply reactionary forms of moral cognition predicated on the use of traditional myths, stereotypes, and double standards. The chapter concludes by outlining ways to confront the bigot today and to contest bigotry without spawning new forms of it.

Keywords:   bigot, prejudice, true believer, elitist, chauvinist, politics, Tea Party, stereotypes, double standards, bigotry

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