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Mobilizing InclusionTransforming the Electorate through Get-Out-the-Vote Campaigns$
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Lisa Garcia Bedolla and Melissa R. Michelson

Print publication date: 2012

Print ISBN-13: 9780300166781

Published to Yale Scholarship Online: October 2013

DOI: 10.12987/yale/9780300166781.001.0001

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Voters Will Throw Away Jesus: Indirect Methods and Getting Out the Vote

Voters Will Throw Away Jesus: Indirect Methods and Getting Out the Vote

(p.29) 2 Voters Will Throw Away Jesus: Indirect Methods and Getting Out the Vote
Mobilizing Inclusion

Lisa García Bedolla

Melissa R. Michelson

Yale University Press

This chapter examines indirect methods of contact, i.e. those that involve no sociocultural interaction, such as mailings, leaflets, and doorhangers. A review of sixty-five experiments in various communities showed that indirect methods were ineffective across different electoral contexts and regardless of the type of community organization conducting the indirect outreach. This is consistent with findings from other experimental research and supports the proposition that it is the interactive aspects of the mobilization effort, combined with narrative structures, that are key to its effectiveness.

Keywords:   sociocultural interaction, indirect methods, get-out-the-vote campaigns, elections, indirect outreach, mobilization

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