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Mobilizing InclusionTransforming the Electorate through Get-Out-the-Vote Campaigns$
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Lisa Garcia Bedolla and Melissa R. Michelson

Print publication date: 2012

Print ISBN-13: 9780300166781

Published to Yale Scholarship Online: October 2013

DOI: 10.12987/yale/9780300166781.001.0001

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Expanding the Electorate Through Practice: Voting and Habit Formation

Expanding the Electorate Through Practice: Voting and Habit Formation

(p.173) 6 Expanding the Electorate Through Practice: Voting and Habit Formation
Mobilizing Inclusion

Lisa García Bedolla

Melissa R. Michelson

Yale University Press

This chapter addresses the question of whether individuals who are impelled to vote in a given election are likely to vote in subsequent elections. It shows that voting is habit forming. Across different campaigns and tactics, people who are moved to vote in a previous election are about 30 percentage points more likely to vote in a subsequent election, even absent any additional mobilization. This effect is consistent across a variety of experiments and different ethnoracial populations, strongly supporting the idea that being mobilized leads to enough cognitive change that it influences subsequent behavior, absent any additional contact.

Keywords:   vote, election, mobilization, habit formation, voting behavior, get-out-the-vote campaigns, ethnoracial populations, cognitive change

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