Dynamics of Initiation, Consolidation, and Propagation
Dynamics of Initiation, Consolidation, and Propagation
This chapter examines market, political, informational, and capacity factors that are expected to influence the initiation of certification programs in different sectors. It begins by reviewing research on institutional development to advance an evolutionary perspective for private governance, paying particular attention to path dependence in markets and politics. It then considers expectations about how certification programs will evolve based on the interplay of actors' strategic decisions and the program's internal governance structures. It also discusses gaps in the literature with respect to the development of social and environmental certification programs. The chapter concludes by looking at insights on how best to address these gaps.
Keywords: social certification programs, private governance, path dependence, markets, politics, strategic decisions, environmental certification programs, certification
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