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The Buddha in the MachineArt, Technology, and the Meeting of East and West$
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R. John Williams

Print publication date: 2014

Print ISBN-13: 9780300194470

Published to Yale Scholarship Online: January 2015

DOI: 10.12987/yale/9780300194470.001.0001

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PRINTED FROM YALE SCHOLARSHIP ONLINE (www.yale.universitypressscholarship.com). (c) Copyright Yale University Press, 2021. All Rights Reserved. An individual user may print out a PDF of a single chapter of a monograph in YSO for personal use.date: 23 September 2021

The Teahouse of the American Book

The Teahouse of the American Book

Boston Bindings and Asia-as-Technê, 1890–1920

(p.13) 2. The Teahouse of the American Book
The Buddha in the Machine

R. John Williams

Yale University Press

In an effort to understand how the complex effects of Asia-as-technê worked together to transform the entire field of book production in the 1890s and early 1900s, this chapter turns to two interrelated phenomena: first, the rise of a new Oriental mode of design in book publishing (particularly in the work of Sarah Wyman Whitman and her circle), which flourished in Boston as a means of cultivating a new, supposedly more organic culture less determined by the machines of modern industrialism; and second, the promotion of Asia-as-technê among Japanese artists and intellectuals in New England book culture (and particularly in the work of Genjiro Yeto and Okakura Kakuzo) as a means of constructing a modern Japanese nationalism supposedly capable of both adapting to and transcending the machines of Western modernity.

Keywords:   book history, 1893 Chicago World's Fair, Sarah Wyman Whitman, graphic design, Orientalism, paratext, Genjiro Yeto, Okakura Kakuzo, technology and culture, e-books

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