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Joshua A Braun

Print publication date: 2015

Print ISBN-13: 9780300197501

Published to Yale Scholarship Online: May 2016

DOI: 10.12987/yale/9780300197501.001.0001

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Mapping Sociotechnical Systems That Deliver Media

Mapping Sociotechnical Systems That Deliver Media

(p.39) 3 Mapping Sociotechnical Systems That Deliver Media
This Program Is Brought To You By...

Joshua A. Braun

Yale University Press

This chapter examines media distribution within the context of sociotechnical systems. It begins with a discussion of the concept of recalcitrance and its relation to heterogeneous engineering before turning to technologies as parts of heterogeneous systems. It then considers the persistence of heterogeneous engineering in the world of online television news distribution, along with time delay as an example of how the route of online video is influenced by the various forces and architects involved in online and social television news distribution. It also describes the distribution system developed by MSNBC for online television news in the years leading up to 2010 by tracing how a typical cable news program is brought to online audiences.

Keywords:   media, distribution, sociotechnical systems, recalcitrance, heterogeneous engineering, online television news, time delay, online video, MSNBC, cable news

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