Different Things to Different People
Different Things to Different People
Newsvine and msnbc.com
This chapter examines Newsvine.com's attempt to design a dual-purpose platform that simultaneously powered both MSNBC's mainstream media sites and its own social news venture. It also considers the changes to how MSNBC content was delivered after its acquisition of Newsvine and how the original social news site functioned; the role of MSNBC.com as an actor in the system that Newsvine was constructing; what MSNBC.com was hoping to do with Newsvine; and what the acquisition of Newsvine accomplished for the heterogeneous engineers at MSNBC.com. Finally, it explores how the addition of MSNBC.com as a corporate parent affected Newsvine and its user community, the advantages that MSNBC.com ultimately provided to Newsvine, and what changes were necessitated to cope with Newsvine's recalcitrance.
Keywords: recalcitrance, Newsvine.com, media, social news, content, acquisition, heterogeneous engineers, user community
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