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Joshua A Braun

Print publication date: 2015

Print ISBN-13: 9780300197501

Published to Yale Scholarship Online: May 2016

DOI: 10.12987/yale/9780300197501.001.0001

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Different Things to Different People

Different Things to Different People

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(p.146) 8 Different Things to Different People
This Program Is Brought To You By...

Joshua A. Braun

Yale University Press

This chapter examines Newsvine.com's attempt to design a dual-purpose platform that simultaneously powered both MSNBC's mainstream media sites and its own social news venture. It also considers the changes to how MSNBC content was delivered after its acquisition of Newsvine and how the original social news site functioned; the role of MSNBC.com as an actor in the system that Newsvine was constructing; what MSNBC.com was hoping to do with Newsvine; and what the acquisition of Newsvine accomplished for the heterogeneous engineers at MSNBC.com. Finally, it explores how the addition of MSNBC.com as a corporate parent affected Newsvine and its user community, the advantages that MSNBC.com ultimately provided to Newsvine, and what changes were necessitated to cope with Newsvine's recalcitrance.

Keywords:   recalcitrance, Newsvine.com, media, social news, content, acquisition, heterogeneous engineers, user community

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