Jump to ContentJump to Main Navigation
This Program Is Brought To You By...Distributing Television News Online$
Users without a subscription are not able to see the full content.

Joshua A Braun

Print publication date: 2015

Print ISBN-13: 9780300197501

Published to Yale Scholarship Online: May 2016

DOI: 10.12987/yale/9780300197501.001.0001

Show Summary Details
Page of

PRINTED FROM YALE SCHOLARSHIP ONLINE (www.yale.universitypressscholarship.com). (c) Copyright Yale University Press, 2022. All Rights Reserved. An individual user may print out a PDF of a single chapter of a monograph in YSO for personal use.date: 24 June 2022

If We’re Not Online, We Don’t Exist

If We’re Not Online, We Don’t Exist

The Rachel Maddow Show Builds a Web Presence

(p.170) 9 If We’re Not Online, We Don’t Exist
This Program Is Brought To You By...

Joshua A. Braun

Yale University Press

This chapter examines the case of The Rachel Maddow Show (TRMS) and how it developed a new and different online strategy that ultimately became the model for other MSNBC television programs. TRMS is a cable news site that has grown into a great success story of television on the web. Consistently ranking at the top of many popular online audience metrics, TRMS is considered one of the top three sites attached to cable news programs. This chapter considers how Rachel Maddow's characterization of herself and her affinity for the web has contributed to TRMS's online efforts. It also looks at the appointment of Will Femia as a single, dedicated web producer for TRMS and Femia's use of standard templates to simulate blogware.

Keywords:   blogware, Rachel Maddow Show, MSNBC, television programs, cable news, Rachel Maddow, Will Femia

Yale Scholarship Online requires a subscription or purchase to access the full text of books within the service. Public users can however freely search the site and view the abstracts and keywords for each book and chapter.

Please, subscribe or login to access full text content.

If you think you should have access to this title, please contact your librarian.

To troubleshoot, please check our FAQs , and if you can't find the answer there, please contact us.