Jump to ContentJump to Main Navigation
This Program Is Brought To You By...Distributing Television News Online$
Users without a subscription are not able to see the full content.

Joshua A Braun

Print publication date: 2015

Print ISBN-13: 9780300197501

Published to Yale Scholarship Online: May 2016

DOI: 10.12987/yale/9780300197501.001.0001

Show Summary Details
Page of

PRINTED FROM YALE SCHOLARSHIP ONLINE (www.yale.universitypressscholarship.com). (c) Copyright Yale University Press, 2022. All Rights Reserved. An individual user may print out a PDF of a single chapter of a monograph in YSO for personal use.date: 24 June 2022

One Size Does Fit All

One Size Does Fit All

Engineering Flexible Architectures

Chapter:
(p.222) 12 One Size Does Fit All
Source:
This Program Is Brought To You By...
Author(s):

Joshua A. Braun

Publisher:
Yale University Press
DOI:10.12987/yale/9780300197501.003.0012

This chapter examines the technical underpinnings of MSNBC.com's next-generation content management system called SkyPad. It first describes Newsvine's M3 architecture before turning to SkyPad, which was developed to take in and spit out almost any type of multimedia content and allow for the construction of entirely new websites and brands on the fly. It considers SkyPad, along with M3, as a representative of an emerging vision for enlisting provincial editorial groups and diverse audiences in the online distribution of mainstream media products. It also looks at MSNBC.com's series of ever more generic tools for online publishing that are intended to address the need for increasingly divergent and niche editorial products.

Keywords:   content management system, SkyPad, Newsvine, M3 architecture, multimedia content, editorial products, audiences, online distribution, media, online publishing

Yale Scholarship Online requires a subscription or purchase to access the full text of books within the service. Public users can however freely search the site and view the abstracts and keywords for each book and chapter.

Please, subscribe or login to access full text content.

If you think you should have access to this title, please contact your librarian.

To troubleshoot, please check our FAQs , and if you can't find the answer there, please contact us.