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This Program Is Brought To You By...Distributing Television News Online$
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Joshua A Braun

Print publication date: 2015

Print ISBN-13: 9780300197501

Published to Yale Scholarship Online: May 2016

DOI: 10.12987/yale/9780300197501.001.0001

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(p.247) 14 Conclusion
This Program Is Brought To You By...

Joshua A. Braun

Yale University Press

This book has explored trends in the distribution of online television news and the underlying sociotechnical systems by looking at the case of MSNBC. It has described concepts and offered insights regarding new and emerging organizational forms and distribution networks that are often said to be hallmarks of the Internet. It has suggested that many significant relationships shaping both access to content and the nature of the systems delivering it can be discovered by tracing the path of media as it reaches its intended audience. This concluding chapter discusses contemporary, multifaceted media organizations and their efforts at online distribution. It also considers the notions of epistemic cultures and heterogeneous engineering and how tracing out the “voltas” of media distribution allows us to reevaluate the so-called “moments of tracing.” Finally, it assesses the role of transparent intermediaries, or “business-to-business” distribution firms, in the distribution of a provider's content while remaining invisible to end users.

Keywords:   online television news, sociotechnical systems, MSNBC, Internet, content, media, online distribution, epistemic cultures, heterogeneous engineering, transparent intermediaries

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