This book has explored trends in the distribution of online television news and the underlying sociotechnical systems by looking at the case of MSNBC. It has described concepts and offered insights regarding new and emerging organizational forms and distribution networks that are often said to be hallmarks of the Internet. It has suggested that many significant relationships shaping both access to content and the nature of the systems delivering it can be discovered by tracing the path of media as it reaches its intended audience. This concluding chapter discusses contemporary, multifaceted media organizations and their efforts at online distribution. It also considers the notions of epistemic cultures and heterogeneous engineering and how tracing out the “voltas” of media distribution allows us to reevaluate the so-called “moments of tracing.” Finally, it assesses the role of transparent intermediaries, or “business-to-business” distribution firms, in the distribution of a provider's content while remaining invisible to end users.
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