Epilogue
Epilogue
This epilogue provides an update on MSNBC and NBC News's footprint in the distribution of online television news since their acquisition by Comcast, with particular emphasis on the restructuring of MSNBC.com into an expanded NBC News Digital and the creation of an entirely new website for the MSNBC cable news channel. It discusses other changes at MSNBC, including the rebranding of the Blue Site as NBCNews.com, the creation of a new MSNBC.com based on the open source content management system Drupal, and the use of the “Newsvine 3.0” commenting system as the basis for all the community features on the new site. Despite some changes that seem to show the influence of a centralized management and hierarchy, complex assemblages of system builders remain both inside and outside the MSNBC organization. Heterarchy is alive and well within MSNBC's constellation of companies and teams.
Keywords: cable news, MSNBC, NBC News, Comcast, MSNBC.com, NBC News Digital, Blue Site, heterarchy, distribution, online television news
Yale Scholarship Online requires a subscription or purchase to access the full text of books within the service. Public users can however freely search the site and view the abstracts and keywords for each book and chapter.
Please, subscribe or login to access full text content.
If you think you should have access to this title, please contact your librarian.
To troubleshoot, please check our FAQs , and if you can't find the answer there, please contact us.
