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Organic FuturesStruggling for Sustainability on the Small Farm$
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Connor J Fitzmaurice and Brian J. Gareau

Print publication date: 2016

Print ISBN-13: 9780300199451

Published to Yale Scholarship Online: May 2017

DOI: 10.12987/yale/9780300199451.001.0001

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PRINTED FROM YALE SCHOLARSHIP ONLINE (www.yale.universitypressscholarship.com). (c) Copyright Yale University Press, 2021. All Rights Reserved. An individual user may print out a PDF of a single chapter of a monograph in YSO for personal use.date: 13 April 2021

Introduction: Conventionalization, Bifurcation, and Social Relationships on the Small Organic Farm

Introduction: Conventionalization, Bifurcation, and Social Relationships on the Small Organic Farm

Chapter:
(p.1) Introduction: Conventionalization, Bifurcation, and Social Relationships on the Small Organic Farm
Source:
Organic Futures
Author(s):

Connor J. Fitzmaurice

Brian J. Gareau

Publisher:
Yale University Press
DOI:10.12987/yale/9780300199451.003.0001

This chapter transports the reader into the aisles of a New England Whole Foods Market, through the stalls of a regional farmers’ market, and into the fields of Scenic View Farm to introduce the challenges faced when trying to understand small farmers’ practices in light of the contemporary agricultural economy. It then outlines dominant theories in the study of organic agriculture, such as conventionalization and bifurcation, which often focus centrally on the market conditions and regulatory environment of the organic sector at the expense of the everyday practices of organic farmers. The chapter then introduces theoretical constructs of good matches and relational work from economic sociology as a means of understanding how small farmers balance market conditions with a host of other concerns in their routine farming practices and economic decisions. Finally, the chapter outlines the organization of the book, which moves from the broader history and context of organic agriculture to the everyday experiences of the farmers at Scenic View, before looking to the future of sustainable farming practices.

Keywords:   Organic, Agriculture, Conventionalization, Bifurcation, Relational Work, Good Matches

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