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(Not) Getting Paid to Do What You LoveGender, Social Media, and Aspirational Work$
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Brooke Erin Duffy

Print publication date: 2017

Print ISBN-13: 9780300218176

Published to Yale Scholarship Online: January 2018

DOI: 10.12987/yale/9780300218176.001.0001

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PRINTED FROM YALE SCHOLARSHIP ONLINE (www.yale.universitypressscholarship.com). (c) Copyright Yale University Press, 2021. All Rights Reserved. An individual user may print out a PDF of a single chapter of a monograph in YSO for personal use.date: 24 September 2021

Entrepreneurial Wishes and Career Dreams

Entrepreneurial Wishes and Career Dreams

Chapter:
(p.1) 1 Entrepreneurial Wishes and Career Dreams
Source:
(Not) Getting Paid to Do What You Love
Author(s):

Brooke Erin Duffy

Publisher:
Yale University Press
DOI:10.12987/yale/9780300218176.003.0001

This chapter describes the phenomenon of “aspirational labor”—a mode of (mostly) uncompensated, independent work that is propelled by the much-venerated ideal of getting paid to do what you love. As both a practice and a worker ideology, aspirational labor shifts content creators' focus from the present to the future, dangling the prospect of a career where labor and leisure coexist. Indeed, aspirational laborers expect that they will one day be compensated for their productivity—be it through material rewards or social capital. But in the meantime, they remain suspended in the consumption and promotion of branded commodities. Discourses of “paying off” in such instances are central to the motivations of aspirational laborers; they expect that their investments of time, energy, and capital will yield a fulfilling, and perhaps lucrative, career.

Keywords:   aspirational labor, paying off, entrepreneurialism, aspirational laborers, branded commodities, career-seekers, self-promotion, social media

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