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(Not) Getting Paid to Do What You LoveGender, Social Media, and Aspirational Work$
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Brooke Erin Duffy

Print publication date: 2017

Print ISBN-13: 9780300218176

Published to Yale Scholarship Online: January 2018

DOI: 10.12987/yale/9780300218176.001.0001

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The Aspirational Labor of an Academic

The Aspirational Labor of an Academic

Chapter:
(p.230) Epilogue The Aspirational Labor of an Academic
Source:
(Not) Getting Paid to Do What You Love
Author(s):

Brooke Erin Duffy

Publisher:
Yale University Press
DOI:10.12987/yale/9780300218176.003.0008

This concluding chapter explains how the ideologies and social practices propelling the social media sphere bear a striking resemblance to contemporary academe. With its staid, ivory tower facade, the academy might seem far removed from the creative industries, a cluster of professions marked by an aura of bohemian cool. But it is much less of a conceptual leap to understand the creation and dissemination of knowledge as a form of cultural work. And many of the same venerated ideals—autonomy, flexibility, the perennial quest to “do what one loves”—seem to animate workers in both arenas. Indeed, academia is unique among professions that fuse the personal identity of their workers so intimately with the work output, which might well be said of the creative industries.

Keywords:   aspirational labor, academia, creative industries, social media, ideologies, social practices, contemporary academe, cultural work

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