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(Not) Getting Paid to Do What You Love – Gender, Social Media, and Aspirational Work - Yale Scholarship Online
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(Not) Getting Paid to Do What You Love: Gender, Social Media, and Aspirational Work

Brooke Erin Duffy


Profound transformations in our digital society have brought many enterprising women to social media platforms—from blogs to YouTube to Instagram—in hopes of channeling their talents into fulfilling careers. This book draws much-needed attention to the gap between the handful who find lucrative careers and the rest, whose “passion projects” amount to free work for corporate brands. The book offers fascinating insights into the work and lives of fashion bloggers, beauty vloggers, and designers. It connects the activities of these women to larger shifts in unpaid and gendered labor, offering a l ... More

Keywords: digital society, social media, women, fashion bloggers, beauty vloggers, designers, gendered labor, unpaid labor

Bibliographic Information

Print publication date: 2017 Print ISBN-13: 9780300218176
Published to Yale Scholarship Online: January 2018 DOI:10.12987/yale/9780300218176.001.0001


Affiliations are at time of print publication.

Brooke Erin Duffy, author
Cornell University