Youth and Media
Youth and Media
This chapter begins with a brief review of the changes in the media landscape, including the development of new media, the repurposing of traditional media, and traditional TV advertising's loss of its dominant position. It then discusses the increased academic interest in youth and media. It details the evolution of interdisciplinary research on youth and media in the last few decades. It identifies social trends have contributed to the dramatic growth of the academic interest in youth, three of which have played particularly impressive roles. These are the commercialization of the media environment around youth; the development of media for the very youngest viewers, children between one and two years old at the end of the 1990s; and the advent of social media at the dawn of the new millennium. Finally, the chapter considers the public debate surrounding youth and media.
Keywords: social media, mass media, youth, young people, interdisciplinary research, public debate, new media
Yale Scholarship Online requires a subscription or purchase to access the full text of books within the service. Public users can however freely search the site and view the abstracts and keywords for each book and chapter.
Please, subscribe or login to access full text content.
If you think you should have access to this title, please contact your librarian.
To troubleshoot, please check our FAQs , and if you can't find the answer there, please contact us.
