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Plugged InHow Media Attract and Affect Youth$
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Patti M. Valkenburg and Jessica T Piotrowski

Print publication date: 2017

Print ISBN-13: 9780300218879

Published to Yale Scholarship Online: September 2017

DOI: 10.12987/yale/9780300218879.001.0001

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Youth and Media

Youth and Media

(p.1) 1 Youth and Media
Plugged In

Patti M. Valkenburg

Jessica Taylor Piotrowski

Yale University Press

This chapter begins with a brief review of the changes in the media landscape, including the development of new media, the repurposing of traditional media, and traditional TV advertising's loss of its dominant position. It then discusses the increased academic interest in youth and media. It details the evolution of interdisciplinary research on youth and media in the last few decades. It identifies social trends have contributed to the dramatic growth of the academic interest in youth, three of which have played particularly impressive roles. These are the commercialization of the media environment around youth; the development of media for the very youngest viewers, children between one and two years old at the end of the 1990s; and the advent of social media at the dawn of the new millennium. Finally, the chapter considers the public debate surrounding youth and media.

Keywords:   social media, mass media, youth, young people, interdisciplinary research, public debate, new media

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