Jump to ContentJump to Main Navigation
Plugged InHow Media Attract and Affect Youth$
Users without a subscription are not able to see the full content.

Patti M. Valkenburg and Jessica T Piotrowski

Print publication date: 2017

Print ISBN-13: 9780300218879

Published to Yale Scholarship Online: September 2017

DOI: 10.12987/yale/9780300218879.001.0001

Show Summary Details
Page of

PRINTED FROM YALE SCHOLARSHIP ONLINE (www.yale.universitypressscholarship.com). (c) Copyright Yale University Press, 2022. All Rights Reserved. An individual user may print out a PDF of a single chapter of a monograph in YSO for personal use.date: 02 July 2022



(p.63) 5 Children
Plugged In

Patti M. Valkenburg

Jessica Taylor Piotrowski

Yale University Press

This chapter highlights how children 5–12 years of age perceive the world—connecting this development with their media preferences. Since five-year-olds and nine-year-olds look at the world very differently, this age period is divided into two groups: young elementary schoolchildren (5–7 years old) and preadolescents (8–12). For both groups, the chapter discusses the most significant developmental changes and connects these changes with media preferences. For example, what is the “spinach syndrome”? What sort of humor do children in both age groups prefer? Why do children recognize bad acting only at around eight years? Why does collecting become important to children in this period? And when and why does the peer group emerge as a key context?

Keywords:   mass media, media preferences, schoolchildren, preadolescents, spinach syndrome, peer group

Yale Scholarship Online requires a subscription or purchase to access the full text of books within the service. Public users can however freely search the site and view the abstracts and keywords for each book and chapter.

Please, subscribe or login to access full text content.

If you think you should have access to this title, please contact your librarian.

To troubleshoot, please check our FAQs , and if you can't find the answer there, please contact us.