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Plugged InHow Media Attract and Affect Youth$
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Patti M. Valkenburg and Jessica T Piotrowski

Print publication date: 2017

Print ISBN-13: 9780300218879

Published to Yale Scholarship Online: September 2017

DOI: 10.12987/yale/9780300218879.001.0001

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(p.78) 6 Adolescents
Plugged In

Patti M. Valkenburg

Jessica Taylor Piotrowski

Yale University Press

The spectacular changes in the human body and brain during the period of adolescence have a huge influence on adolescents' behavior and their interest in media. This chapter considers these developmental processes in order to understand how best to appeal to younger and older adolescents. What, for example, interests young teens (ages 12–15) and how does this differ (or not) from what interests their older teenage peers (16–19)? What specific developmental characteristics typify these age groups, and how do these characteristics influence their media use and preferences? Why do teens enjoy sarcasm and fast-paced, humorous banter in media? Why do social media have such a “Pied Piper effect” on adolescents? And finally, how does teens' developing autonomy influence their media preferences?

Keywords:   adolescence, adolescent behavior, teenagers, mass media, media preferences, media use, social media, autonomy

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