This chapter explores the strategies used in finance-dominated capitalism to ensure worker compliance with company demands, using mechanisms of fear, hope of external reward, self-evacuation, and the convergence of employee desires with that of the company. It will contrast these strategies, point by point, with the way in which commitment to God is related to more mundane commitments. Attention is drawn to the way Christian commitment imitates at a critical remove the enterprise self of contemporary capitalism.
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