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Supermarket USAFood and Power in the Cold War Farms Race$
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Shane Hamilton

Print publication date: 2018

Print ISBN-13: 9780300232691

Published to Yale Scholarship Online: May 2019

DOI: 10.12987/yale/9780300232691.001.0001

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PRINTED FROM YALE SCHOLARSHIP ONLINE (www.yale.universitypressscholarship.com). (c) Copyright Yale University Press, 2019. All Rights Reserved. An individual user may print out a PDF of a single chapter of a monograph in YSO for personal use.date: 11 November 2019

Supermercado USA

Supermercado USA

(p.70) 3 Supermercado USA
Supermarket USA

Shane Hamilton

Yale University Press

This chapter focuses on the first formal effort to use American-style supermarkets as anticommunist weapons. In 1947, Nelson A. Rockefeller launched a for-profit development corporation with the avowed purpose of raising living standards and dampening communist political leanings in Latin America. Rockefeller’s most ambitious—and most profitable—effort was a series of supermarkets opened in Venezuela beginning in 1947. The story of Rockefeller’s Venezuelan supermarkets is remarkable for several reasons. They were intentionally paired with a simultaneous (though unsuccessful) effort to industrialize Venezuelan agriculture. They were the first profitable international venture in American-style supermarketing with an avowed anticommunist purpose. They were also, as the chapter details, met on occasion with violent rebuke from Latin American citizens who refused to accept the notion that Yankee capitalism was morally superior to alternative economic systems

Keywords:   Nelson A. Rockefeller, Venezuela, International Basic Economy Corporation (IBEC), Venezuelan Basic Economy Corporation (VBEC), Anticommunism, Agriculture, Supermarkets

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