Jump to ContentJump to Main Navigation
Stop Mugging GrandmaThe 'Generation Wars' and Why Boomer Blaming Won't Solve Anything$
Users without a subscription are not able to see the full content.

Jennie Bristow

Print publication date: 2019

Print ISBN-13: 9780300236835

Published to Yale Scholarship Online: May 2020

DOI: 10.12987/yale/9780300236835.001.0001

Show Summary Details
Page of

PRINTED FROM YALE SCHOLARSHIP ONLINE (www.yale.universitypressscholarship.com). (c) Copyright Yale University Press, 2022. All Rights Reserved. An individual user may print out a PDF of a single chapter of a monograph in YSO for personal use.date: 20 May 2022

What’s so special about generations?

What’s so special about generations?

(p.61) Chapter 4 What’s so special about generations?
Stop Mugging Grandma

Jennie Bristow

Yale University Press

This chapter considers the problem of generational labels and associated stereotypes. Taken literally, labels such as ‘Baby Boomers’ and ‘Millennials’ seem both stupidly schematic and frustratingly imprecise. All there is is a series of partial cameos drawn from moments in historical time, with extreme — even fictional — characters inflated to represent a whole swathe of human life. In presenting generations as a cycle of hope and gloom, the chapter shows how these categorisations gloss over different experiences, and different interpretations of the same experience. Moreover, the promiscuity and one-sidedness of generation labelling is starkest in what can be described as ‘the race to label the next generation of teenagers’ — a task most fervently pursued by those working in marketing and the media.

Keywords:   generations, generational labels, generational stereotypes, generation labelling, family relationships, families

Yale Scholarship Online requires a subscription or purchase to access the full text of books within the service. Public users can however freely search the site and view the abstracts and keywords for each book and chapter.

Please, subscribe or login to access full text content.

If you think you should have access to this title, please contact your librarian.

To troubleshoot, please check our FAQs , and if you can't find the answer there, please contact us.